brand development
I create the frameworks and tools that allow teams to design, develop and execute with clarity. Through collaborative strategies & structured workflows, I help organizations streamline communication and ultimately drive productivity and enhance brand cohesion.
Brand Evolution
I lead the creation of comprehensive brand decks that serve as foundational tools, clearly articulating a brand’s purpose, visual identity, and aesthetic direction.
For ANNE COLE, the goal was to modernize and redefine the brand—preserving its heritage while evolving it for today’s market. I guided design and marketing teams to build on the success of iconic best sellers, introducing modernized fits, elevated fabrics, and refined details to refresh the brand and broaden its appeal.
The brand deck also established a visual style guide to ensure consistency across all creative touchpoints—from line development to digital marketing, website, and social media. Creating a cohesive brand identity.
Shoot Deck
I provide leadership in the development of shoot decks crafting clear and inspiring briefs that serve to guide photographers and creative teams toward aligned execution.
Deliverables are structured across print, e-commerce, and social media to support both storytelling and commercial goals.
